WORKING TOGETHER FOR A SUCCESSFUL OUTCOME
OUR HISTORY
Founded in 1860, Milton Bradley Company is one of the oldest game manufacturers. They created board games that were entertaining and educational.
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Milton Bradley was an American board game company established by Milton Bradley in Massachusetts. It marketed classic games such as The Game of Life, Candyland, Twister and Yahtzee. Many of the games he produced were primarily for children. He also sold a wide arrange of school supplies and educational games for children and their families.
A BRIEF LOOK INTO THE PAST
a.
Milton Bradley opened a company to produce lithographs for Springfield business. His most famous lithograph was of presidential candidate, Abraham Lincoln. It was a best seller.
b.
Invented a board game called "The Checkered Game of Life"
1860
1861
Milton Bradley started to produce games for soldiers to play during hours of inaction. They were sold for one dollar a piece to soldiers and charitable organizations that purchased them in bulk.
By looking back on Milton Bradley's starting point and the path it took, we distill the essence of our company and will use it as the fuel to drive Milton Bradley to a new future.
1977
"Simon," an electronic game in which players tried to imitate the electronically generate patterns of tones and lights of a table top unit, was released.
1960
As a centennial celebration, the company reissued a modernized version of "The Checkered Game of Life." Called "The Game of Life," the goal was of the game was no longer to reach "Happy Old Age." It was now to become a millionaire.
1966
"Twister," a game that involved the physical manipulation of a player's whole body, was released. It became an icon of the liberated 1960s.
1941
Milton Bradley's Board of Directors, scrambling to avoid bankruptcy, persuaded a Springfield businessman, James J. Shea, to take of presidency of the company
1911
Milton Bradly passes and the company was handed to Robert Ellis, who passed it to Bradley's son-in-law, Robert Ingersoll, who eventually passed it to George Tapley's son, William
1869
a.
Milton Bradley became involved in the kindergarten movement. His company started manufacturing educational materials for children, such as paints.
b.
The Milton Bradley company produced America's first book for kindergartens,"Paradise of Childhood" by Friedrich Froebel. Bradley then decided to devote his entire business to children's needs, including writing four children's books
1870s
Milton Bradley company produced dozens of different games and puzzles; including rebus-based games, word games, games of knowledge, biblical games, traditional games (marketed under "My Grandfather's Games), and a game titled "The Way to Make Money"
1984
Hasbro, ending 124 years of family ownership, bought out Milton Bradley. The company, entirely owned by Hasbro, Milton Bradley continued to release games that capitalized on the country’s current trends.
BRAND LOGO
OLD LOGO
Milton Bradley Company decided on this logo in 1997 and was used until Hasbro bought out Million Bradley. Blue and Red for the "M" and "B" was the primary colors for the logo, along with black. The color gives a sense of happiness, fun and friendliness.
Our new logo represents the idea people can work together to improve their community and themselves.
REDESIGN
After some time, Milton Bradley began to lose appeal and was bought out by Hasbro. With a new approach, Milton Bradley will go beyond inventing games for children. The company will still promote collaboration and other necessary skills to build a better community. Collaboration benefits not only the individual, but also companies and people around the world.
MILTON BRADLEY'S NEW LOGO
Based on our mission and keywords, the new logo is a symbol for collaboration and communication. The logo graphic shares a relationship with the word mark.
This is an original geometric wordmark. We have decided to remove the serifs and make the typeface look more friendly so it can represent unity. The logotype and the symbol can stand alone.
The pinwheel symbolizes different people from various backgrounds coming together. It is made to look as if it is spinning to reinforce the idea of developing intellectual abilities while working with others. The use of lowercase letters to show the expansion of our audience spectrum, which includes men and women of all ages. The curve on the M stands for happiness.
GROWING STRONGER TOGETHER
The future expansion also applies to the organization and redefining of Milton Bradley, which can be divided into three concepts: Inspire, Connect and Learn, each of which will connect communities, educate, and service the world.
